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Unification of analytics brings confidence and direction for talent agency, theright.fit
Customer insights and analytics capabilities needed to be improved for platform iteration and board reporting
What we did
We were able to move from many analytics tools across a variety of platforms and integrate them into one unified platform – GTM – to track information easily and accurately for theright.fit.
Making these changes has created more time for the team to focus on their core business, while better-defined data capture allows for clear, easy-to-interpret analytics that helps guide future iterations and inform the board.
Platforms – data unification
New data-layer events to track events client-side
Founder and CEO
We engaged the team at In Marketing We Trust to help us take back control of our data. As a startup, we move quickly and often, which means significant changes to flows can result in analytics needing refining to ensure they deliver the information we need in order to pivot in the right direction.
In Marketing We Trust took our existing analytics tools, and combined them to make data collection and dissemination easy. And then they provided training and super clear documentation so that we could take over the task ourselves moving forward – this was empowering and helped us feel secure in the fact that they wanted the best for our business, rather than setting us up for an ongoing retainer that we didn’t need.
It was clear from the get-go that Ben lives and breathes analytics – you could feel it through the screen – and better yet, he was generous in imparting his knowledge so that we could feel some of that enthusiasm too.