We solve analytically complex problems using advanced technology and techniques.
Machine learning for internal link structure prioritises conversions for Expedia
Our objective was to deliver a tailored long-term solution to a large-scale issue of internal link errors
What we did
The specialists from In Marketing We Trust’s technical SEO team, designed a dynamic, automated solution to provide ongoing updates to the internal architecture of the Expedia site. We combined our knowledge of search engines, with expertise in data science and development to create a bespoke software solution.
We provided Expedia with a customised Web Crawler and developed a recommendation engine using some of our existing machine-learning solutions. This produced an algorithm capable of suggesting the most accurate replacement for an error page and turned a painstaking manual process into an automated one.
Of unnecessary links removed
Cleanliness with new architecture
The team at In Marketing We Trust, led by the very knowledgeable Frederic, has been working with Expedia since 2014 and has helped us uncover and fix a number of on-site issues across our 18 million-page website. Their deep understanding of complex sites’ issues and pragmatic approach to enterprise SEO in an autonomous fashion helped me deliver results while allowing me to focus on some other matters. I would highly recommend his skills & the team at In Marketing We Trust to anyone looking to succeed in Digital and Search in particular.