Helping Zero co grow their subscriber base by 39% during their launch phase

by imwtnew | May 8, 2023

Zero Co needed help accelerating acquisition and increasing market penetration beyond crowdfunding via a new owned initiative ‘The Great Aussie Plastic Purge’. What we did Drawing on digital expertise and experience to leverage tactics across channels we defined four...

Reaching niche audiences with Google Ads to help farmers protect their crops

by imwtnew | May 8, 2023

In Marketing We Trust helped create campaigns that find people in the right locations at the right time What we did We ensured that the right people were targeted in the right areas by using geo-placement, custom website visits, and custom keywords to build relevant...

Sold out tours in 6 months: How Globus pivoted from International to Domestic travel in 2020 and won

by imwtnew | May 8, 2023

Our objective was to increase conversions and bookings for Globus Family of Brands through remarketing display ads while reducing the cost of acquisition. What we did To increase bookings for Globus Australasia, we targeted users who already showed an interest in...

Increasing return on ad spend to 5231% by defining the best paid media channels

by imwtnew | Apr 25, 2023

RewardPay was unable to determine which customers were the highest users of their platform, who was creating the most value,  and driving the highest quality leads.  What we did Creating simple ETL (extract, transform, load) processes allowed us to copy data from...

Using analytics to save $200,000 in media fees each month

by imwtnew | Apr 25, 2023

How improving the connection between multiple critical marketing systems enabled Open Colleges to create exclusion lists and focus on targeting the right users. What we did Combining data from Google Analytics, Google Tag Manager, and Salesforce allowed us to create a...